KingBenefits Insurance Solutions: Driving Employee Wellness Through Gamified Engagement with YuMuuv
Background
KingBenefits Insurance Solutions is an employee benefits brokerage that specializes in helping businesses navigate health and wellness solutions for their employees. As part of their mission to provide value-added benefits, KingBenefits explored ways to integrate a structured wellness program into their service offerings.
Sascha Gershfeld, an account manager at KingBenefits, played a key role in evaluating wellness initiatives. The company aimed to implement a wellness solution that would not only benefit their own employees but also serve as an added value for their clients.
The Need for a Wellness Solution
KingBenefits wanted a well-being program that:
- Was simple and user-friendly.
- Provided gamification elements to encourage participation.
- Could be offered as an additional benefit to their clients.
- Helped improve employee engagement and retention.
YuMuuv emerged as the ideal platform, offering an intuitive system that enabled KingBenefits to implement step challenges and other wellness initiatives without excessive administrative overhead.
How KingBenefits Uses YuMuuv
KingBenefits first tested YuMuuv internally by running a step challenge among employees. The challenge fostered friendly competition between different teams, incorporating employees of all activity levels. Employees appreciated the ability to track their progress using an averaging system that maintained fairness regardless of team size.
As an incentive, KingBenefits rewarded the winning team with Starbucks gift cards, a small but meaningful token that made the competition fun and engaging.
After the successful internal pilot, KingBenefits began integrating YuMuuv as a selling point for clients. The brokerage offers to finance the platform for new clients who want to incorporate a wellness solution into their employee benefits package.
Results and Employee Engagement
- Positive Internal Feedback: Employees enjoyed the gamified experience, which promoted engagement and social interaction.
- Easy Implementation: The platform’s simplicity and clear setup made it easy for KingBenefits to adopt and promote.
- Improved Client Offerings: By integrating YuMuuv into their services, KingBenefits strengthened its value proposition to businesses looking to enhance their employee benefits packages.
Challenges & Adaptations
While YuMuuv has been well-received, some considerations emerged:
- Time Constraints: Due to KingBenefits’ busy season, full-scale implementation for clients was delayed but is now ramping up.
- Long-Term Client Adoption: While larger companies could see direct benefits in cost reduction through healthier employees, smaller groups may see more impact on employee retention and satisfaction.
- Future Industry Potential: The potential for integration with insurance carriers could further enhance premium-related savings for larger companies that base rates on employee health metrics.
Looking Ahead
KingBenefits envisions expanding their use of YuMuuv by:
- Encouraging clients to integrate wellness programs for their employees.
- Exploring tiered wellness offerings, including potential premium wellness programs with carrier connectivity.
- Enhancing branding customization to align with client needs and maintain King Benefits’ presence in the wellness space.
- Considering notification features to boost engagement, similar to how apps like Duolingo encourage participation with reminders and motivational prompts.
Conclusion
YuMuuv has provided KingBenefits with a straightforward and effective way to promote employee wellness both internally and to clients. The gamification model fosters engagement, and the scalability of the platform makes it adaptable for businesses of all sizes.
As wellness programs become an increasingly important part of employee benefits, KingBenefits sees YuMuuv as a valuable differentiator in their offerings, reinforcing their commitment to promoting health and well-being in the workplace.
