KingBenefits Case Study: From Internal Step Challenge to Client Wellness Benefit

KingBenefits Insurance Solutions helps businesses choose health and wellness benefits for their employees. To add more value for clients, the brokerage wanted a wellness program it could recommend with confidence – so it tested YuMuuv on its own team first. After a successful internal step challenge, KingBenefits began offering YuMuuv to clients as part of their benefits package. Here is how.

At a Glance

• Company: KingBenefits Insurance Solutions, an employee benefits brokerage in the US
• Contact: Sascha Gershfeld, account manager
• Pilot: an internal team step challenge with team averages
• Next step: offering YuMuuv to clients as a value-added benefit, with KingBenefits financing the platform for new clients

What KingBenefits Was Looking For

• A simple, user-friendly program.
• Game elements that make people want to take part.
• Something that could be offered to clients as an extra benefit.
• A way to support employee engagement and retention.

YuMuuv fitted these needs: step challenges and other wellness initiatives could be set up quickly without heavy admin.

The Internal Pilot

KingBenefits started with a step challenge for its own employees. Teams competed against each other, and results were based on team averages, so teams of different sizes could compete fairly and people of every activity level could contribute. The winning team received Starbucks gift cards – a small reward that made the competition fun. For more on team formats, see teams in wellness challenges.

From Pilot to Client Offering

After the pilot, KingBenefits began presenting YuMuuv to clients as part of its benefits offering, and offers to finance the platform for new clients who want to add a wellness program for their employees.

Results

• Positive internal feedback: employees enjoyed the game-like experience and the social interaction it created.
• Easy to implement: the clear setup made the platform easy to adopt and promote.
• A stronger client offering: a ready-to-use wellness program strengthened KingBenefits' value proposition.

Lessons and Considerations

• Timing: the rollout to clients was delayed by the brokerage's busy season, then picked up again.
• Different value for different clients: larger companies may look at long-term health costs, while for smaller groups the main benefits are often engagement, satisfaction and retention. See what the evidence says about health care costs.
• Future potential: KingBenefits sees possible links with insurance carriers for larger clients in the future.

Looking Ahead

• Encouraging more clients to add wellness programs for their employees.
• Exploring tiered wellness offerings.
• More branding options to match client needs.
• Smart reminders and motivational prompts to keep participants engaged – similar to what apps like Duolingo do. YuMuuv's announcements feature already lets admins send targeted messages.

Key Takeaways

1. Test it on your own team first – it is the best way to recommend a program with confidence.
2. Use team averages so teams of different sizes compete fairly.
3. Small rewards work when the competition itself is fun.
4. Wellness can be part of the benefits package, adding value for employers and their people.

More stories: case studies. Want to offer a wellness program to your team or clients? Book a demo.