YUMUUV PLATFORM
COOKIE NOTICE

Last updated: 3 November 2026

This Cookie Notice supplements YuMuuv’s Privacy Notice. It describes the cookies and similar technologies (together “cookies”) used on the YuMuuv Platform, what they are used for, how long they are kept and how you can manage your choices. Terms used here have the same meaning as in the Privacy Notice.

What are cookies?

Cookies are small data files stored on your device when you use the YuMuuv Platform. Similar technologies, such as tracking pixels and scripts, work in a comparable way. Some of them help the YuMuuv Platform work; others help us understand how it is used or measure our advertising. Cookies may be used to process personal data.

Which cookies need your consent?

Essential cookies are needed for the YuMuuv Platform to work and to remember your cookie choices, so we use them without asking. All analytics and marketing cookies are used only if you accept them in the cookie banner, and you can change your choice at any time. Two of the tools we use measure visits without cookies or personal identifiers.

Cookies and similar technologies we use

Essential, no consent needed

  • YuMuuv consent record – stores your cookie choices. Cookies: yumuuv_consent. Lifetime: about 12 months.
  • Google Tag Manager (Google Ireland Limited) – loads the other tools in line with your choices. Sets no cookies of its own.

Without cookies

  • Plausible Analytics (Plausible Insights OÜ, Estonia) – counts visits and page views without identifying you. No cookies.
  • Cloudflare Web Analytics (Cloudflare, Inc.) – measures page speed and visits without identifying you. No cookies.

Analytics, only with your consent

  • Google Analytics (Google Ireland Limited) – visit statistics, such as the number of visits, pages viewed and time spent. Cookies: _ga, _ga_Z38MVZ8X25, _ga_6CWYRQK8EB. Lifetime: up to 2 years.

Marketing, only with your consent

  • Google Ads conversion tracking and remarketing (Google Ireland Limited) – measures which Google ads lead to visits or demo bookings, and shows our ads to past visitors. Cookies: _gcl_au. Lifetime: 90 days.
  • LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company) – measures our LinkedIn ads and shows them to past visitors. Cookies are set by LinkedIn on its own domain; see LinkedIn’s cookie policy for their lifetime.
  • Microsoft Advertising (Microsoft Ireland Operations Limited) – measures our Microsoft and Bing ads. Cookies: _uetsid (1 day) and _uetvid (13 months).
  • Reddit Pixel (Reddit, Inc.) – measures our Reddit ads and shows them to past visitors. Cookies: _rdt_uuid. Lifetime: 90 days.
  • G2 tracking (G2.com, Inc.) – shows us when organisations that researched YuMuuv on G2 visit our website. Cookies are set by G2 on its own domain; see G2’s privacy policy for their lifetime.

Some of these providers are based in, or transfer data to, the United States. Such transfers are covered by the safeguards described in section 2 of our Privacy Notice. Google, LinkedIn, Microsoft, Reddit and G2 may also use the data under their own privacy policies.

How long are cookies kept?

Session cookies are deleted when you leave the YuMuuv Platform. Persistent cookies stay on your device until they expire, as shown above, or until you delete them. Some browsers shorten the lifetime of cookies.

How can you manage your choices?

When you first visit the YuMuuv Platform, you can accept or reject cookies, or choose by category. You can change your choice at any time through the “Cookie preferences” link at the bottom of every page. You can also control and delete cookies in your browser settings; for instructions, see https://allaboutcookies.org/. If you block all cookies, some features of the YuMuuv Platform may not work properly.

Changes to this Cookie Notice

We update this Cookie Notice when the tools we use change. It was last updated on the “Last updated” date indicated above.