Greenlights Creative Collective conference step challenge

Greenlights Case Study: A Daily Step Challenge That Drew Nurses to the Booth

Greenlights Creative Collective is a pharmaceutical advertising agency that helps drug manufacturers create educational materials and conference programs for healthcare providers and patients. For a major healthcare conference with more than 10,000 attendees, the agency needed a booth activation that nurses would actually enjoy – and that met strict industry rules. The answer was a daily YuMuuv step challenge. Here is how it worked.

Table of Contents

At a Glance

  • Company: Greenlights Creative Collective, pharmaceutical advertising, US
  • Contact: Amanda Negri, Head of Accounts
  • Event: a major healthcare conference with 10,000+ attendees, mostly nurses and healthcare providers
  • Challenge: a daily step competition with QR code sign-up
  • Prizes: medical textbooks worth $250, in line with industry rules on giveaways
  • Setup time: about one day

What Greenlights Needed

  • Booth engagement among thousands of attendees.
  • An interactive experience that fitted the audience's working life.
  • Educational and fun – within strict pharmaceutical conference rules.
  • A digital tool that could be launched quickly with minimal setup.

Amanda found YuMuuv through an online search. Compared with providers that relied on automated replies, YuMuuv's personal support and flexibility made it the clear choice.

How the Challenge Worked

  • QR code sign-up: attendees scanned a QR code on promotional materials or on the booth's large LED screen and joined instantly.
  • Daily competitions: each day, the participant with the most steps won.
  • Simple mobile access: people took part with the app on their own phones.
  • Compliant prizes: because industry rules prohibit non-educational giveaways, winners received a $250 medical textbook – a genuinely useful prize for nurses.

Fast Setup and Support

  • Quick response: Doug from YuMuuv replied within two hours of the first inquiry.
  • Rapid setup: the challenge was ready within a day.
  • Support during the event: Doug and Keitlin helped in real time, even while the conference was running.

Results

  • Strong sign-ups from nurses and healthcare providers among the 10,000+ attendees.
  • More booth traffic: the competition naturally brought visitors to the booth and reinforced brand awareness.
  • A good fit for the audience: nurses are on their feet all day, so a step challenge felt relevant and fun.
  • Easy prize handling: contact details collected at sign-up made it simple to notify winners.

Lessons Learned

  • Customization matters: the challenge was adapted to the event's specific needs and rules.
  • Simplicity wins: quick sign-up and fast setup beat complex engagement platforms.
  • Repeatable: Greenlights sees YuMuuv as a tool for future conferences.

Key Takeaways for Event Organizers

  1. Make joining instant with a QR code at the booth and on printed materials.
  2. Use daily winners to keep energy high throughout the event.
  3. Match the challenge to your audience – steps suit people who are active at work.
  4. Check industry rules before choosing prizes.

Another conference example: see how the American Correctional Association energized its conferences with step challenges, and our guide on how to create a step challenge. More stories: case studies. Planning an event? Book a demo.