Greenlights Creative

Greenlights Creative Collective: Gamified Conference Engagement with YuMuuv

Background

Greenlights Creative Collective is a pharmaceutical advertising agency that partners with pharmaceutical manufacturers to develop educational materials for healthcare providers and patients. Their work includes creating sales materials, conference support, and promotional strategies to enhance drug awareness and understanding.

Amanda Negri, Head of Accounts at Greenlights, oversees client relations and project execution. As part of their client support, Greenlights assists in conference planning and engagement strategies. Their goal for a recent major healthcare conference was to create a highly engaging experience for attendees, particularly nurses and healthcare providers, while also promoting their client's pharmaceutical brand.

The Need for an Engaging Conference Tool

Greenlights faced several key challenges in designing an effective conference activation:

  • Encouraging booth engagement among thousands of attendees.
  • Creating an interactive experience that aligned with their audience’s daily routines within their professions.
  • Providing an educational yet entertaining challenge within conference regulations.
  • Offering a seamless digital tool that could be deployed quickly and with minimal setup.

After researching multiple engagement platforms, Amanda discovered YuMuuv through an online search. Unlike many competitors that relied on automated responses, YuMuuv’s personalized support and flexibility made it the standout choice.

How Greenlights Used YuMuuv

To maximize participation and engagement at the conference, Greenlights designed a step-count competition using YuMuuv. The setup included:

  • QR Code Signups: Attendees scanned QR codes on promotional materials and a large LED screen at the booth to join the challenge instantly.
  • Daily Competitions: Each day, participants competed to log the highest step count.
  • Instant Connectivity: The challenge was accessible through a mobile app, making participation simple and efficient.
  • Customized Prizes: Given pharmaceutical industry regulations prohibiting non-educational giveaways, the winners received a $250 medical textbook, a valuable resource for nurses.

Seamless Implementation and Support

YuMuuv’s customer support was a game-changer for Greenlights. From the initial outreach, the experience was fast and personalized:

  • Immediate Response: Doug, YuMuuv’s representative, responded within two hours of Greenlights’ inquiry, standing out from competitors.
  • Rapid Setup: The platform was fully operational within a day.
  • Ongoing Assistance: Both Doug and Keitlin provided real-time support, even during the conference itself, ensuring a smooth experience.

Results and Engagement Metrics

The challenge successfully boosted engagement at the conference:

  • High Participation Rate: With 10,000+ attendees at the event, many nurses and healthcare providers signed up.
  • Seamless Booth Traffic: The competition naturally encouraged more visitors to the booth, reinforcing brand awareness.
  • Relevant and Fun: Given that nurses are already highly active on their feet, the step challenge aligned perfectly with their daily routines.
  • Effortless Prize Distribution: YuMuuv’s integrated email capture system allowed Greenlights to notify winners instantly, making prize collection smooth and efficient.

Lessons Learned & Future Opportunities

Amanda and the Greenlights team found YuMuuv to be a flexible, customizable, and effective solution for conference engagement. Key takeaways included:

  • Customization is Key: YuMuuv’s ability to adjust features to fit event-specific needs made it stand out.
  • Simplicity Wins: Unlike complex engagement platforms, YuMuuv’s ease of use and rapid deployment were major advantages.
  • Scalability for Future Conferences: Given the success of this event, Greenlights sees YuMuuv as an essential tool for future industry conferences.

Conclusion

YuMuuv provided Greenlights Creative Collective with an engaging, user-friendly platform that successfully enhanced conference participation. The seamless integration, immediate support, and customizable features made it the ideal choice for creating an interactive and rewarding attendee experience.

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