Selim Cevik Case Study: Global Step Challenges for Health Awareness

For more than eight years, corporate wellness consultant Selim Cevik has designed and run wellbeing programs for multinational organizations. Step challenges linked to health awareness and charity are a central part of his work – and YuMuuv is the platform he uses to run them across continents. This case study shows how a wellness freelancer uses YuMuuv as a partner platform to engage thousands of employees worldwide.

At a Glance

• Partner: Selim Cevik, founder of LiveUp, corporate wellness consultant for multinational companies
• Clients: global organizations, including major pharmaceutical companies with 60,000+ employees
• Programs: health-awareness step challenges, such as a Lung Cancer Awareness Step Challenge in November and an IBD Awareness Step Challenge in April
• Results: 500–700 active participants a year in the lung cancer challenge, participation across several continents, and step counts linked to donations to patient organizations

Background: A Consultant Behind Global Wellbeing Programs

As the founder of LiveUp, Selim works with multinational corporations on every part of their wellbeing programs:

• designing wellbeing program structures for major pharmaceutical firms;
• coordinating local and global wellness initiatives;
• analyzing employee survey results to find the areas that need the most attention;
• implementing hybrid working models that balance productivity and wellbeing;
• running learning and development workshops focused on wellness.

Digital tools are a key pillar of his method because they make wellness initiatives accessible to everyone, wherever they work. Step challenges in particular are a central part of his strategy: movement becomes a way to raise awareness of important health issues.

The Challenge

• Scale: engage employees across many countries and time zones in one shared program.
• Easy onboarding: earlier wellness apps caused installation problems that needed a lot of troubleshooting.
• Purpose: connect personal activity to the company's health mission and social responsibility.
• Reporting: show participation and step trends to evaluate each program.

The Programs: Step Challenges With a Cause

• Lung Cancer Awareness Step Challenge (November): run each year during Lung Cancer Awareness Month, it invites employees to walk while reinforcing the importance of lung health and the company's mission to fight lung cancer.
• IBD Awareness Step Challenge (April): raises awareness of inflammatory bowel diseases and promotes low-intensity exercise, which benefits people managing these conditions. Employees around the world take part, and step counts are linked to donations for research and patient support.

By linking steps to financial contributions to patient organizations, every participant walks for something bigger than their own health. Here is how to run a charity step challenge of your own.

Why Selim Chose YuMuuv

• Seamless installation and adoption: with previous apps, getting employees onboarded took a lot of troubleshooting. With YuMuuv, the process is intuitive and hassle-free, which significantly reduces the administrative burden.
• Social interaction: the built-in challenge chat brings participants together. Employees share photos from their walks – landscapes from Vietnam, Japan, the United States and Europe – which builds a real sense of community.
• Reporting: participation metrics and overall step trends help Selim evaluate each program and refine the next one.
• Focus and simplicity: instead of a cluttered platform, YuMuuv keeps step challenges simple, so participants focus on moving rather than navigating the app.

Results

• The Lung Cancer Awareness Step Challenge has 500–700 active participants every year.
• The IBD Awareness Step Challenge engages participants across several continents.
• A donation model linked to step counts increases motivation and strengthens the company's commitment to health causes.

In companies with more than 60,000 employees, high participation percentages are hard to reach – so engaging hundreds of people in regular activity is a significant success. Employees become more active and connect more deeply with their company's mission.

Key Takeaways for Global Programs and Wellness Consultants

1. Tie challenges to a cause your organization cares about, such as a health awareness month.
2. Make onboarding effortless – at global scale, every installation problem costs participants.
3. Use the chat to connect countries; shared photos turn a step count into a community.
4. Measure participation, not just percentages – in very large companies, hundreds of active people is a real result.

Planning your own program? See how to create a step challenge, check the device integrations and read more case studies. Wellness consultants and companies alike can book a demo to see how YuMuuv supports large-scale challenges.