Empowering Corporate Wellness Freelancers with a Dedicated Partner Platform

For over eight years, Selim has dedicated his expertise to designing and implementing corporate wellness programs for multinational organizations. His unique approach, which combines structured wellness programming with digital tools, has successfully engaged thousands of employees in meaningful health initiatives. This case study explores how YuMuuv’s platform has enhanced Selim’s ability to execute large-scale, impactful wellness programs across different industries and geographies.

A Driving Force in Corporate Well-Being

As the founder of LiveUp, Selim Cevik has collaborated with multinational corporations to develop and execute comprehensive well-being programs. His work spans across:

• Designing well-being program structures for major pharmaceutical firms.
• Coordinating local and global wellness initiatives to encourage employee engagement.
• Analyzing corporate employee survey results to identify key areas of improvement.
• Implementing hybrid working models that balance productivity and well-being.
• Conducting employee learning and development workshops focused on wellness.

A key pillar of Selim’s methodology involves utilizing digital platforms to increase participation and accessibility in wellness initiatives. Step challenges, in particular, have been a central component of his strategy, leveraging movement as a means of boosting awareness around important health issues.

The Collaboration: Elevating Step Challenges with YuMuuv

Selim’s partnership with YuMuuv has proven to be instrumental in scaling his well-being programs. One of his most notable initiatives involves step challenges designed to raise awareness around significant health concerns. These include:

• Lung Cancer Awareness Step Challenge (November): Conducted in alignment with Lung Cancer Awareness Month, this annual challenge encourages employees to participate in step-based activities, reinforcing the importance of lung health while supporting the company’s mission to combat lung cancer.
• IBD Awareness Step Challenge (April): This initiative raises awareness about inflammatory bowel diseases (IBD) while promoting low-intensity exercise, which is beneficial for individuals managing these conditions. Employees globally participate, with step counts linked to charitable donations for research and patient support.

Beyond the physical activity component, these challenges contribute to a larger corporate social responsibility effort. By linking step counts to financial contributions to patient organizations, Selim ensures that participants feel a sense of purpose and motivation beyond personal health.

Why YuMuuv? The Key Differentiators

When selecting digital platforms to facilitate these wellness initiatives, Selim prioritizes ease of use, engagement, and effective data reporting. His transition to YuMuuv was driven by several critical advantages:

• Seamless App Installation & Adoption: One of the major pain points in large-scale wellness initiatives is ensuring that employees can easily onboard onto the platform. Previous wellness apps posed significant installation challenges, requiring excessive troubleshooting. With YuMuuv, Selim found that the process was intuitive and hassle-free, significantly reducing administrative burden.
• Employee Engagement Through Social Interaction: The built-in chat function within YuMuuv has played a vital role in fostering camaraderie among participants. Employees from around the world share images of their walks, exchanging glimpses of landscapes from Vietnam, Japan, the United States, and Europe. This creates a strong sense of community and enhances overall engagement.
• Data Reporting & Program Analysis: Accurate reporting is crucial for evaluating the success of wellness programs. While YuMuuv continues to refine its analytics capabilities, its current reporting tools provide essential participation metrics. Selim appreciates the ability to track overall steps and engagement trends, enabling him to refine strategies for future initiatives.
• Customization & Simplicity: Unlike overly complex wellness platforms cluttered with numerous features, YuMuuv maintains a laser focus on step challenges. Selim values this simplicity, as it ensures participants stay engaged without being overwhelmed by extraneous functionalities. The app provides a streamlined experience, allowing users to focus on movement rather than navigation.

Results & Measurable Impact

Selim’s collaboration with YuMuuv has yielded impressive results. While large multinational organizations often struggle to engage employees at scale, Selim’s approach has consistently motivated thousands of employees to participate in step challenges.

• The Lung Cancer Awareness Step Challenge has seen 500-700 active participants annually, reinforcing awareness around lung health.
• The IBD Awareness Step Challenge engages participants across multiple continents, driving both personal wellness and corporate social responsibility efforts.
• A charitable donation model, linked to step counts, increases motivation and strengthens corporate commitment to health-related causes.

Even in companies with over 60,000 employees, where achieving high participation percentages is challenging, the ability to engage even a fraction of employees in consistent physical activity is a significant success. Employees not only become more active but also connect with their company’s mission on a deeper level.

Future Outlook: Strengthening Corporate Wellness Together

As organizations continue to prioritize employee well-being, the need for structured and engaging wellness initiatives will only grow. Selim’s collaboration with YuMuuv serves as a blueprint for companies seeking effective ways to drive participation in wellness programs.

YuMuuv remains committed to evolving its platform to better serve the needs of corporate wellness specialists like Selim. Planned enhancements in data analytics, user administration, and customization options will further streamline program execution, making it even easier to engage employees worldwide.

For companies looking to implement high-impact wellness programs, partnering with an expert like Selim Cevik—combined with the power of YuMuuv—provides an effective, scalable, and engaging solution.