Qualifacts Case Study: A Global “Get Moving” Challenge With 543 Active Participants

Qualifacts, a leading behavioral health EHR provider, has employees across the US, Canada, India and Peru. With a strong internal focus on engagement and wellbeing, the company wanted to try something new that was easy to run and open to everyone: a global wellness challenge. Its first YuMuuv challenge drew more than twice as many registrations as planned.

At a Glance

• Company: Qualifacts, behavioral health EHR provider
• Locations: US, Canada, India and Peru
• Challenge: a global “Get Moving” challenge where all kinds of movement counted
• Participation: 624 registered and 543 actively took part, 43% of employees across 18 departments
• Cost: $5.77 per registrant
• Survey: 93% favorability

Goals

Senior Employee Engagement Specialist Shauna Jamison and Benefits Consultant Lynn Traini led the initiative. Their goal was simple: inspire movement across global teams with a light-touch, inclusive challenge that encouraged daily activity without focusing only on steps.

The “Get Moving” Challenge

After comparing platforms, the team chose YuMuuv for its simple user experience, global accessibility and easy admin setup. The challenge was deliberately branded “Get Moving” rather than a step challenge to emphasize total movement, and participants tracked everything from walking and running to Pilates and stair climbing.

Qualifacts initially planned for 300 licenses, but demand quickly outgrew that. In the end, 624 employees registered and 543 actively took part. CFO Jeremy Landa served as executive sponsor, which gave the challenge visibility across the company.

Global Engagement

The challenge chat and photo sharing took off, especially at weekends, and employees also shared their walks, runs and wellness wins on Viva Engage. People from 18 departments in four countries took part.

Results

• 43% of employees actively participated
• 18 departments in 4 countries took part
• $5.77 cost per registrant

In the post-challenge survey (19% response rate):

• 93% rated the challenge favorably
• 95% felt it improved their wellbeing, most often their energy levels, mood and mental clarity, physical strength and endurance, sleep quality, body composition and nutrition habits
• Average likelihood of continuing their healthy habits: 8.53 out of 10

Program Design Highlights

• Inclusive tracking: all kinds of movement counted, not just steps.
• Raffle-based incentives: rewards focused on participation rather than leaderboard rank.
• A cap on daily totals: a limit kept numbers realistic and discouraged inflated tracking.
• Executive sponsorship: the CFO’s involvement boosted visibility and participation.

Lessons and Next Steps

Shauna and Lynn agreed the experience exceeded their expectations. Their key learnings:

• Clarify incentives early to avoid unintended behavior.
• Make reports segmented by country or department easier to access.
• Make team leaderboards more visible in the app.

After the strong feedback, Qualifacts plans to repeat the challenge, possibly twice a year to account for different seasons in different parts of the world.

In Their Words

As Lynn summed it up: “It wasn’t about steps or miles. It was about movement and what sticks with you after the challenge ends.”

Key Takeaways for HR Teams

• Count all movement. Framing the challenge as “Get Moving” instead of steps made it inclusive for every kind of activity.
• Reward participation. A raffle gives everyone a reason to join; our wellness challenge rewards guide compares the options.
• Set a daily limit. A cap per person keeps the leaderboard fair; you can set one when creating a challenge.
• Find an executive sponsor. Leadership visibility drives participation, as it did for Slalom’s global step challenge.
• Plan for seasons. Global teams live in different seasons, so plan your wellness challenge calendar with that in mind.

For more stories, see our case studies. Planning your first global challenge? Book a YuMuuv demo and we will help you set it up.