Domus Kinnisvara Case Study: Monthly Challenges That Connect Five Offices

Real estate brokers spend much of their day working independently – on the road, at viewings and with clients. For Domus Kinnisvara, one of Estonia's leading real estate service companies, that made it hard to keep a sense of community across five offices. A simple rhythm of monthly YuMuuv challenges has kept about a third of the company taking part for several years. Here is how.

At a Glance

• Company: Domus Kinnisvara, real estate services, Estonia
• Team: about 100 employees in five offices
• Program: monthly challenges – steps, water, mindfulness and more – with prize draws and goal-based rewards
• Participation: 30–35 active participants per challenge, about a third of the company
• Result: a program that has stayed popular for several years, entirely voluntary

The Challenge

In real estate, people often work on their own. Domus Kinnisvara wanted a wellness program that would:

• encourage physical activity and healthy habits;
• strengthen team spirit and a sense of belonging across offices;
• track participation automatically, without manual admin.

How the Program Works

1. Monthly challenges for every fitness level

Each month brings a new challenge, from step goals to water and mindfulness challenges. They are designed to be inclusive, so anyone can take part.

2. Two kinds of rewards

• Prize draws among all participants keep everyone in the game.
• Goal-based rewards go to everyone who reaches the challenge target.

Prizes change from month to month to keep things interesting. See the rewards guide for ideas.

3. Leadership support and a clear owner

The leadership team backs the program, and a designated project manager runs the challenges. A monthly newsletter shares new challenges, results and success stories.

4. Automatic tracking

Activity syncs automatically from phones and wearables. Domus Kinnisvara found that avoiding challenges that rely on manual entry clearly increased participation.

Results

• Consistent participation: 30–35 active participants per challenge – about a third of the workforce.
• Stronger team spirit: employees in different offices feel more connected through shared goals.
• Long-term engagement: although participation is voluntary, the program has stayed popular for several years.
• Early inclusion of new hires: new employees are encouraged to join from the start, which helps them feel part of the team.

Feedback That Shaped the Product

• More statistics without manual requests: today, admins get a monthly company report on YuMuuv's Statistics page.
• Ready-made challenge ideas and benchmarks: see the wellness challenge templates and the YuMuuv wellness benchmark.
• More personalization: such as company-specific messages – YuMuuv's announcements feature now lets admins send targeted messages in the app.

What's Next

Domus Kinnisvara plans to keep a strong leadership focus on wellbeing, keep refining its challenge formats and expand participation across departments and offices.

Key Takeaways

1. Keep a steady monthly rhythm – regularity builds a habit of taking part.
2. Combine prize draws with goal-based rewards so both casual and committed participants stay motivated.
3. Give the program an owner and communicate every month.
4. Prefer automatic tracking to manual entry.

For more ideas, see the wellness challenge calendar and 10 ways to increase engagement in a wellness challenge. More stories: case studies. Book a demo to start your own monthly challenges.