Building a Stronger Workforce: Domus Kinnisvara’s Employee Wellness Journey with YuMuuv

Domus Kinnisvara, a leading real estate service company in Estonia, has been dedicated to fostering a positive work environment that promotes health and well-being among its employees. Operating across five offices with approximately 100 employees, the company recognized the importance of keeping its workforce engaged and motivated. To achieve this, Domus Kinnisvara partnered with YuMuuv, a digital wellness platform, to enhance employee participation in health and wellness challenges.

This case study explores how Domus Kinnisvara successfully implemented YuMuuv to increase employee engagement, strengthen team spirit, and sustain long-term participation in wellness activities.

Background: A Holistic Approach to Employee Well-Being

Domus Kinnisvara operates in the highly dynamic real estate sector, where employees often work independently. Given the nature of the business, maintaining a strong sense of community and engagement among employees spread across multiple locations was a challenge. The company sought a wellness solution that would:

• Encourage physical activity and healthy habits.
• Strengthen the sense of belonging and team spirit among employees.
• Offer an easy-to-use, automated tracking system for participation in wellness challenges.

Recognizing that employee well-being is essential for motivation and productivity, Domus Kinnisvara leadership took the initiative to integrate a structured wellness program into the company culture.

Implementation of YuMuuv

To maximize engagement and sustainability, Domus Kinnisvara structured its wellness program through YuMuuv with the following key components:

1. Monthly Wellness Challenges:
   • Employees participate in monthly health and fitness challenges, ranging from step-count goals to hydration and mindfulness activities.
   • These challenges are designed to be inclusive and accessible for employees at all fitness levels.
2. Gamification and Incentives:
   • To maintain motivation, rewards are provided through two methods:
     • Randomized prize draws among all participants to ensure broad engagement.
     • Goal-based rewards for employees who meet specific challenge criteria.
   • Prizes vary, ensuring excitement and ongoing participation.
3. Leadership Engagement and Communication:
   • The initiative is supported by the leadership team, emphasizing its importance within the company.
   • A designated project manager oversees the challenges, ensuring regular communication and engagement.
   • Monthly newsletters update employees on new challenges, results, and success stories.
4. Technology-Driven Participation:
   • Automated data tracking ensures a seamless user experience, eliminating the need for manual entry.
   • Employees can participate effortlessly using wearable devices and smartphone apps.
   • Avoiding manual input-based challenges has significantly increased participation rates.

Results & Key Achievements

The introduction of YuMuuv has led to significant improvements in employee engagement and wellness at Domus Kinnisvara:

• Consistent Participation: The company maintains an average of 30-35 active participants per challenge, representing about a third of the workforce.
• Enhanced Team Spirit: Employees across different locations feel more connected through shared wellness goals.
• Sustained Long-Term Engagement: Despite the voluntary nature of participation, the wellness program has remained popular for multiple years.
• Flexible Inclusion for New Employees: New hires are encouraged to join the program early, fostering a sense of belonging and participation.

Challenges & Areas for Improvement

While the wellness program has been highly successful, Domus Kinnisvara identified a few areas where further enhancements could be beneficial:

• More Detailed Statistics and Reporting:
  • The ability to generate in-depth statistics without requiring manual requests would improve usability.
  • Better data visualization could provide employees with insights into their progress and long-term trends.
• Predefined Challenge Templates:
  • Providing suggested challenge structures and benchmarks would help optimize participation.
  • Expert-backed recommendations for physical activity levels could guide challenge difficulty settings.
• Improved Personalization Features:
  • Customizable dashboards and branding options for company-specific messages and engagement tools.
  • Increased flexibility in designing challenges tailored to Domus Kinnisvara’s unique work environment.

Future Outlook: Strengthening the Culture of Well-Being

Looking ahead, Domus Kinnisvara aims to:

• Maintain a strong leadership focus on employee well-being.
• Continue optimizing challenge structures to sustain engagement.
• Expand participation across different departments and locations.
• Collaborate with YuMuuv to implement enhanced analytics and customization features.

Domus Kinnisvara’s successful partnership with YuMuuv demonstrates that a structured, technology-driven wellness program can significantly impact employee engagement, team spirit, and overall well-being.

For organizations looking to implement an engaging wellness initiative, Domus Kinnisvara’s experience with YuMuuv serves as a compelling example of how digital solutions can create a healthier and more connected workplace.