How a 21-Day Mindfulness Challenge Boosted Wellbeing at the City of San Diego
At YuMuuv, we love seeing wellness brought to life in fresh and meaningful ways. That’s exactly what Gigi Gibbs accomplished with her 21-day mindfulness challenge for the City of San Diego. With a focus on daily meditation, consistency, and community, Gigi’s program showed how a wellness initiative can be both simple and deeply impactful.
Who Is Gigi Gibbs?
Gigi is a public health expert with years of experience in guiding people toward healthier lives through mindfulness, habit formation, and behavior change. When planning her challenge, she knew she needed more than just a tracking tool—she needed a partner in delivery, engagement, and simplicity.
“I didn’t want to spend my time figuring out tech. I just wanted to run my program—and YuMuuv made that possible.”
The Challenge: Daily Meditation with a Purpose
Gigi built a 21-day program encouraging participants to meditate for at least five minutes per day. Her goals were clear:
• Build consistency through daily habit
• Offer a social support element
• Keep it simple, intuitive, and inclusive
• Provide daily content and motivation
• Track minutes meditated and engagement metrics
YuMuuv’s platform gave her the tools to manage it all—without any technical headaches.
Why YuMuuv Was the Right Fit
After exploring other platforms like Nudge, Gigi chose YuMuuv because it:
• Enabled daily accountability and habit tracking
• Allowed her to push custom content daily
• Offered team-based competition with fair averaging
• Delivered excellent customer support
• Adapted to non-exercise-based challenges
“YuMuuv supported exactly what I needed—without forcing a fitness-only model.”
Keeping People Engaged: Smart Incentives
To keep participants motivated, Gigi introduced a layered incentive system, including:
• Raffles for early registration and consistent logging
• Buddy/team bonuses
• Rewards for meditation streaks and most minutes logged
• Prizes like gift cards, mindfulness decks, and app subscriptions
Even participants without smartphones were able to join via manual tracking. The program was designed to be inclusive, no matter someone’s tech comfort level.
Results and Reactions
The feedback was overwhelmingly positive:
• Participants praised the ease of use
• The daily content drops helped keep momentum strong
• Teams appreciated the fairness of average-based scoring
• Many expressed a desire to run the challenge more often
One learning: the social message board saw less use than expected due to off-topic content from a single participant. Still, those who did engage with the community features found them valuable.
A Platform That’s Always Evolving
During the challenge, Gigi initially had to manually release content each morning—but shortly after, YuMuuv rolled out scheduled content delivery, solving the issue and making future challenges even smoother.
“You rolled out that feature mid-program. That kind of responsiveness means everything.”
More Than Just a Fitness App
Gigi appreciated how YuMuuv could support wellness areas beyond traditional exercise. Whether tracking mindfulness minutes, water intake, or gratitude journaling, the platform adapts to a wide range of behaviors and goals.
“Wellness isn’t just steps and reps—it’s relationships, rest, mindfulness. YuMuuv gets that.”
Final Word
With high engagement, thoughtful design, and seamless delivery, Gigi’s mindfulness challenge stands as a model of what’s possible with the right tools and intention. We’re proud YuMuuv could support her mission—and we’re excited to see what she creates next.
