Rush Street Interactive wellness case study

Rush Street Interactive Case Study: Building Community With Wellness Challenges

Rush Street Interactive was growing fast, and with growth came a challenge many companies know: keeping a large, diverse workforce connected and well. YuMuuv CEO Jakob Remmel spoke with Ann-Marii Reiväli, Employee Experience Specialist at Rush Street Interactive, about how the company uses YuMuuv challenges to build community, what worked during rollout and what they would recommend to others.

Table of Contents

At a Glance

  • Company: Rush Street Interactive
  • Contact: Ann-Marii Reiväli, Employee Experience Specialist
  • Challenge: keeping a fast-growing, diverse workforce connected
  • Approach: a variety of YuMuuv wellness challenges with friendly competition
  • Result: a more connected community and a program employees found easy to join

Background

As Rush Street Interactive grew, maintaining a cohesive work environment across a large and diverse team became harder. The employee experience team saw wellbeing as central to keeping morale and engagement high, and chose YuMuuv to bring people together around healthy habits.

What Worked

  • Variety of challenges. Different challenge types let employees choose activities that suited them, supporting wellbeing beyond a single fitness metric. See the complete list of YuMuuv challenges.
  • Community through friendly competition. Team-based challenges created camaraderie across departments.
  • Ease of use. A simple, user-friendly app made it easy for employees to join and stay involved.

Rollout and Support

  • Guided onboarding. The YuMuuv team helped structure the rollout, especially for newer groups joining the platform.
  • Quick help with devices. There were some early device compatibility issues, which YuMuuv support resolved quickly.

Recommendations for Other Companies

  1. Plan the whole year. A yearly plan with a range of activities keeps different interests covered. See why an annual wellness plan beats a one-time challenge and the wellness challenge calendar.
  2. Recognize effort. Rewards and appreciation encourage people to keep going. See employee wellness incentives.
  3. Keep feedback channels open. Invite ideas and suggestions so the program evolves with your people.

Looking Ahead

Ann-Marii and Jakob discussed ideas for deepening connection further: virtual get-togethers, employee exchange programs and collaborative projects between teams.

Key Takeaways for HR Teams

  • Offer variety so everyone finds a challenge that fits.
  • Use team competition to connect people across departments.
  • Choose a tool that is easy to use and well supported during rollout.
  • Think in yearly plans, not one-off events.

More customer stories: case studies. Growing fast and want to keep your team connected? Book a demo.

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