Ramirent Baltic Case Study: A Three-Month Step Campaign for Charity

How do you keep people active through the darkest, rainiest months of the year – and do some good at the same time? Ramirent Baltic AS combined a three-month step campaign with charity donations, and the results surprised everyone. YuMuuv CEO Jakob Remmel spoke with Eva Mätlik, Marketing Manager at Ramirent Baltic, about how they did it.

At a Glance

• Company: Ramirent Baltic AS, part of the Loxam Group
• Employees: about 450 in the Baltics, across three rental organizations and a factory
• Program: a three-month step campaign (September–November) linked to charity donations in December
• Extra: employees received activity watches
• Result: the long-term step goal was reached in the first month, so monthly challenges were added to keep momentum

Background

Ramirent operates in several European countries with more than 3,000 employees and has a long tradition of caring for its people – from thoughtful benefits to high-quality winter jackets. The idea for an activity challenge came from management: the CEO wanted to support employees not only at work but also in their personal lives. Eva Mätlik led the project and saw an activity challenge as a perfect fit for the company's values.

How the Campaign Worked

• Purpose: keep employees active during the darker, slower months and turn their steps into support for charity in December.
• Launch: the program was announced internally ten days before September 1, giving employees time to sign up and receive their watches.
• Duration: three months of collecting steps, from September to the end of November.
• Activity watches: employees received high-quality wearables they could use in their personal lives as well. There were some GDPR-related questions, but overall the watches were very well received.

Rollout Challenges and Support

With three languages involved, there were some synchronization issues and language barriers at the start. Quick, multilingual support from the YuMuuv team was key to a smooth rollout.

Results

1. The Goal Was Reached in One Month

Many Ramirent employees already have active jobs, so the three-month step target was reached within the first month. To keep motivation high, Ramirent added monthly activity challenges and recognized the most active employees.

2. Teamwork Beyond Work

Customer centers reported employees cycling and swimming together. Friendly competition boosted team spirit across locations.

3. A Shift in Culture

Employees began setting their own personal targets, and smaller groups agreed on shared goals and worked together to beat them.

4. Personal Stories

One employee used the period to change their eating and activity habits and lost 20 kilograms – a reminder of how a challenge can spark bigger personal change.

Why the Dark Season Is the Right Time

Encouraging activity in autumn, when it is dark and rainy, can have a strong effect on mood and wellbeing. A shared goal gives people a reason to go out when they would otherwise stay in. See how to beat the winter blues and 10 hacks to stay active when the days get shorter.

Lessons Learned

1. Offer support in every language your employees use.
2. Set targets that fit your workforce – active jobs need higher goals, or the challenge ends too early.
3. Keep the rules easy to understand, including how points or steps are calculated.
4. Have a backup plan – if a long-term goal is reached early, add shorter monthly challenges.
5. Give the challenge a purpose – a charity link motivates people beyond their own results. See how to run a charity challenge.

More customer stories: case studies. Planning an autumn campaign? Book a demo.