Burchell, Denson & Morrison Case Study: How a Small Firm Started Moving
You do not need a big HR team or budget to start a wellness program – sometimes one motivated colleague is enough. At Burchell, Denson & Morrison LLC, a 23-person accounting firm, Maggie Walker noticed how much she and her colleagues sat during the long tax season. Her idea: walking laps around the building, tracked in YuMuuv. Here is what happened.
Table of Contents
At a Glance
- Company: Burchell, Denson & Morrison LLC, an accounting firm focused on tax preparation
- Team: 23 employees in four groups
- Challenge: walking laps around the building (5 laps ≈ 0.6 miles)
- Participation: 13 of 23 employees by April
- Result: 400–500 miles walked together in a single month
How It Started
Maggie was inspired by a documentary series about the Blue Zones – regions where people tend to live longer, healthier lives with lots of natural daily movement. The contrast with long hours at a desk during tax season motivated her to make her workplace more active.
Why YuMuuv
After comparing several apps, Maggie chose YuMuuv because it was easy to use, worked well for small groups and connected with the smartphones and devices people already had – so no one needed to buy new hardware.
The Challenge: Laps Around the Building
The first challenge was as simple as possible: walk laps around the building. No equipment, no special skills, no excuses. It started with Maggie's own team and quickly spread to other groups as colleagues saw the enthusiasm. By April, 13 of the firm's 23 employees were taking part, and in one month the group walked between 400 and 500 miles together.
The Impact
- A livelier workplace: the challenge sparked friendly competition and conversation – even people on other floors started asking about it.
- Grateful participants: colleagues appreciated a simple push to move more during busy days.
- Stronger community: tracking laps together built a shared sense of achievement.
How the Program Evolved
- Seasonal adjustments: in the hotter months, laps outside give way to stair climbing inside.
- New habits: a water intake challenge was added for variety.
- Monthly prizes: rewards for reaching milestones kept motivation high.
Key Takeaways for Small Businesses
- One champion is enough to start – others join when they see the energy.
- Keep it simple – laps around the building work for everyone.
- Adapt to the seasons and to feedback.
- Celebrate milestones with small, regular prizes.
Related: your first employee wellness tool and 10 office fitness challenge ideas. More stories: case studies. Book a demo – YuMuuv works for teams of every size.
