BDM x YuMuuv

Promoting Health and Engagement at Burchell, Denson & Morrison LLC


In an era where workplace wellness is increasingly recognized for its impact on productivity and employee satisfaction, small firms face unique challenges due to limited resources and a more intimate working environment. This detailed case study examines the initiative led by Maggie Walker at Burchell, Denson & Morrison LLC, a small accounting firm, to introduce and maintain an effective wellness program using the YuMuuv app to combat the sedentary lifestyle prevalent in their industry.

Company Background

Burchell, Denson & Morrison LLC specializes in accounting services, primarily focusing on tax preparation. The firm consists of 23 employees divided into four smaller groups, creating a close-knit workplace environment where personal interactions are frequent and collaboration is routine.

The Need for a Wellness Initiative

The idea for a wellness initiative began with Maggie Walker, an employee who noticed the sedentary habits of her colleagues and herself, exacerbated by long hours during the tax season. Her inspiration came from a documentary series discussing the Blue Zones, regions where people lead healthier and longer lives. Recognizing the contrast between the active lifestyles depicted and the sedentary nature of her workplace, Maggie was motivated to foster a more active environment at Burchell, Denson & Morrison.

Choosing and Implementing YuMuuv

After researching various apps, Maggie chose YuMuuv for its user-friendly interface and its focus on accommodating smaller groups. The app's ability to integrate easily with existing technologies like smartphones and smart devices was a significant advantage, making it accessible to all employees without requiring additional investments in hardware.

Designing the Wellness Challenge

The challenge started with a simple activity: walking laps around the building. This activity was chosen for its accessibility, requiring no special equipment or skills, ensuring all employees could participate. The initial group included only Maggie’s team but soon expanded due to visible enthusiasm and interest from other groups. By April, 13 of the firm's 23 employees were participating.

Each lap around the building was tracked, and five laps were equivalent to approximately 0.6 miles. The participants quickly accumulated significant distances, with one month recording between 400 and 500 miles walked collectively.

Observations and Outcomes

The introduction of the wellness challenge transformed the workplace atmosphere significantly. The challenge encouraged not only physical activity but also sparked friendly competition and conversation among employees. It became a talking point not only among participants but also across other floors of the building, leading to increased interest and inquiries from non-participants.

Feedback from participants was overwhelmingly positive, with many expressing gratitude for the initiative that encouraged them to be more active. The simple act of tracking laps created an engaging, competitive environment that promoted physical health and fostered a stronger sense of community within the firm.

Evolving the Challenge

Based on feedback and the initial success, Maggie planned to adapt the challenges seasonally. For instance, with warmer months approaching, the challenge would shift from walking laps to climbing stairs inside the building to avoid the summer heat. The program also introduced a new component to track water intake, diversifying the activities included in the wellness initiative.
Incentives such as monthly prizes were introduced to maintain high participation rates and keep the program exciting. These rewards were based on achieving certain milestones, adding an element of competition that proved popular among the employees.


The case of Burchell, Denson & Morrison LLC illustrates the significant impact that a well-structured wellness program can have on a small business. By integrating YuMuuv's platform, the firm not only improved its employees' physical activity levels but also enhanced overall workplace morale and engagement.

Lessons Learned

  • Flexibility and Adaptability: Adjusting the program to fit the changing seasons and feedback from participants helped maintain interest and relevance.
  • Community Building: Wellness programs can serve as a powerful tool for building workplace camaraderie and a sense of collective achievement.
  • Continuous Improvement: Regularly seeking and incorporating feedback ensures that wellness initiatives remain effective and responsive to participants' needs.

This case study underscores the potential of targeted wellness programs to transform health outcomes and foster a positive work environment, even within the constraints of a small business setting.