Medicus IT – step and hydration challenge case study

Medicus IT Case Study: Quarterly Step and Hydration Challenges

Medicus IT, a healthcare IT solutions provider, has a largely desk-based workforce that spends long hours in front of screens. To get people moving, the company partnered with YuMuuv and built a regular rhythm of step and hydration challenges. It now runs challenges every quarter, with 30–50% of employees taking part in each one.

Table of Contents

At a Glance

  • Company: Medicus IT, healthcare IT solutions provider
  • Team: nine offices across the United States, with in-office and remote employees
  • Program: two-week step and hydration challenges, increased from twice a year to quarterly
  • Result: typically 30–50% participation per challenge, better dietary choices, more hydration and higher morale

Background

IT work often means long hours of screen time, so leadership made an active lifestyle a priority. With nine offices and a mix of office-based and remote employees, Medicus IT needed a platform that made wellness programs easy to access, enjoyable and a little competitive.

The Challenge

  • A desk-bound, tech-savvy workforce: fit movement into daily routines without disrupting productivity.
  • Several locations: include employees in nine offices and those working remotely.
  • Different devices: let people on iOS, Android and Fitbit take part equally.

How the Program Works

Medicus IT started with two wellness challenges a year. After seeing the positive impact, leadership increased them to quarterly. Each challenge runs for two weeks – long enough to build momentum, short enough to keep enthusiasm high. The program combines:

  • Step challenges with both individual and team competitions;
  • hydration tracking as part of a wider commitment to health;
  • healthier office snacks that replace traditional options and support employees' goals.

Rewards include recognition for top performers, spot bonuses and Amazon gift cards. Here are more ideas in the wellness challenge rewards guide.

Results

  • 30–50% participation in each challenge, with participation rising since the launch.
  • Healthier habits beyond steps: better dietary choices and more hydration.
  • Higher morale and stronger camaraderie through team-based challenges.
  • Faster onboarding: new hires join the wellness program quickly and feel connected from day one.

Why Medicus IT Chose YuMuuv

  • Seamless user experience: employees on iOS, Android and Fitbit can sync their activity easily – see device integrations.
  • Flexible challenge design: different challenge types keep the program varied.
  • Responsive support: proactive help with setup and troubleshooting.
  • Admin flexibility: custom team challenges and manual data entry make it inclusive for people using different trackers.

Next Steps

As Medicus IT grows, it plans to experiment with different challenge durations, add more wellness metrics and expand incentives. The experience shows that corporate wellness can thrive even in industries where screen time dominates the workday.

Key Takeaways for Desk-Based Teams

  1. Start small and scale up – two challenges a year can grow into a quarterly rhythm.
  2. Keep challenges short; two weeks is easy to commit to.
  3. Go beyond steps with hydration and healthier snacks. See why hydration matters at work.
  4. Use teams for accountability and camaraderie.

Read more about creating a step challenge and browse other case studies. Book a demo to plan your own challenge calendar.