Boosting Teamwork

Jump Start Challenge at Bidfood UK


The onset of the new year is a prime opportunity for organizations to foster resolutions and commitments to improve employee wellness. Bidfood UK, a leading foodservice wholesaler, embraced this spirit through YuMuuv’s "Jump Start January." This case study explores how the wellness challenge not only fostered healthier lifestyles but also enhanced team dynamics across the company’s diverse roles.

Company Background and Wellness Initiative

Bidfood UK operates a vast network, including warehouse staff, lorry drivers, telesales, and customer service teams, among others. The company's operations require a blend of physical activity for some and sedentary work for others, making employee wellness a complex but crucial area of focus.

Objective of Jump Start January

“JumpStart January" was designed to get everyone moving at the start of the year, promoting health and wellness in a way that was inclusive of all employees' fitness levels. The initiative saw the creation of challenges tailored for beginner, intermediate, and advanced fitness levels, ensuring every employee could participate comfortably.

Implementation of the Wellness Challenges

Structure of Challenges

Ellie Marshall, an HR administrator at Bidfood UK, detailed the challenge structure:

  • Fitness Levels: Challenges were segmented by fitness level—beginner, intermediate, and advanced—allowing employees to engage at a pace suitable to their personal fitness journey.
  • Team Challenges: To foster camaraderie, team challenges were implemented, where groups could collectively participate and motivate each other.
  • Weekly Motivations: Weekly challenges were communicated through the app, encouraging activities like sharing pictures with furry friends or exercise locations, adding a fun and personal touch to the initiative.

Engagement and Participation

The challenge was rolled out to all employees with around 230 actively participating. While the goal was set higher, the engagement levels were encouraging, particularly as many participants moved from minimal activity to more engaged levels as the challenge progressed.

Impact and Employee Feedback

The app has contributed to a healthier and happier workforce by encouraging employees to engage in greater physical activity. Employee response was overwhelmingly favorable. Their physical health improved, but the challenge also strengthened connections at work and a sense of community. 

Quantitative and Qualitative Feedback

Jakob Remmel, discussing the initiative with Ellie, noted significant engagement improvements, with some initially less active employees rising to top performer status by the end of January. This movement not only indicated increased physical activity but also boosted individual confidence and team spirit.

Key Takeaways and Stories

Ellie highlighted the overall positive impact:

  • Physical Activity: The initiative successfully encouraged sustained physical activity beyond January, setting a healthy tone for the year.
  • Employee Morale: Seeing colleagues advance in their fitness levels provided motivation across the board, fostering a supportive environment.

Future Plans and Continuous Improvement

Repeat and Expand

Given the success of "Jump Start January," Bidfood UK plans to repeat the challenge annually and is considering incorporating similar activities during other parts of the year to maintain engagement and wellness momentum.

Feedback and Adjustments

Ellie praised YuMuuv’s support team for their responsiveness and assistance, which was crucial in facilitating the smooth execution of the challenge. Future improvements will focus on enhancing communication and support as the challenges evolve.


Bidfood UK's experience with "Jump Start January" illustrates the profound impact that well-organized wellness challenges can have on an organization. By accommodating diverse fitness levels and incorporating team dynamics, Bidfood successfully fostered a healthier, more engaged, and unified workforce. This case study serves as a testament to the potential benefits of structured wellness initiatives in diverse operational settings, proving that with the right approach, significant positive changes are achievable.