Typical wellness programs pour everything into steps, runs, and planks while saying nothing about sleep, even though sleep deprivation demonstrably degrades attention, judgment, mood, collaboration, and immunity at work. The piece names the taboo keeping sleep off the agenda (deprivation as a badge of honor, always-on messaging culture) and draws the boundary a legitimate initiative must respect: voluntary participation, self-reported manual logging, no individual data visible to anyone, and no rankings ever. The recommended format is a consistency-target challenge ("7+ hours on 20 of 30 nights") with the leaderboard hidden and completion celebrated over competition, paired with organizational moves — later first meetings, schedule-sent evening messages, a phone-free evening companion challenge — and launched in autumn, when bodies are ready to reclaim longer nights.
