ROI

9 min

How to Actually Measure the ROI of a Corporate Wellness Program (Without Lying to Yourself)

The famous "every wellness dollar returns six" figure doesn't survive careful replication, and selling internal stakeholders on it tends to backfire the first time they read a peer-reviewed paper. This article offers an honest framework: realistic primary outcomes to track, a cost calculation that includes the internal time most analyses miss, and defensible benefit math for retention and absenteeism. The closing argument is that the single most predictive operational metric is sustained six-month participation — and a program designed around it produces real, defensible value.