YuMuuv Announcements: How to Send Targeted Messages to Employees

Clear communication is half the success of any wellness challenge. People need to know when a challenge starts, how to join and how their team is doing. YuMuuv's announcements feature lets admins send targeted, scheduled messages to employees directly in the app – and gives employees control over how they receive them. Here is how it works.

1. What the Announcements Feature Does

Create messages with a title, text, image and call-to-action button.
Schedule them for the right moment.
Target recipients by challenge, team, country or language.
Preview the message and see an estimate of how many people will receive it.
Deliver it to every recipient's in-app Inbox, plus push or email depending on their preferences.

2. How to Create an Announcement, Step by Step

2.1. 1. Open the Announcements dashboard

Open the Announcements dashboard from the top-right menu. You'll see a list of past announcements with their titles, scheduled times and recipients. Click Create Announcement to start a new one.

2.2. 2. Write a title and message

Use a short title that sums up the purpose and a message that gives all the context people need. For example: "New Year, New Challenge" with the message "From January 1st, we're launching a step challenge for the whole company! Click below to join and start the year strong!"

2.3. 3. Add an image and a call to action

An image – a team photo, a challenge graphic or a motivating quote – makes the message stand out. Add a CTA text such as "Join the Challenge" and a CTA URL that takes people straight to the challenge, a blog post or another resource.

2.4. 4. Choose who receives it

Not every message is relevant to everyone. Filter recipients by:

Challenges: people taking part in a specific challenge
Teams: selected teams
Countries: users in specific locations
Languages: users who prefer a specific language

For example, you could message only the marketing team in Costa Rica taking part in your New Year step challenge.

2.5. 5. Schedule it

Pick a date and time so the message lands at the best moment – at the start of the week, just before lunch or early in the morning.

2.6. 6. Preview and send

Preview how the announcement will look on users' devices and check the estimated number of recipients by notification type (push or email). Then send it right away or let it go out at the scheduled time.

3. What Employees See: The Inbox

The in-app Inbox has two sections: Announcements from admins and Notifications from YuMuuv, such as achievements and milestones. Messages stay in the Inbox even if push notifications are turned off, so nobody misses important information – although turning push notifications on is the best way to get timely updates.

4. Notification Preferences: Communication on Each User's Terms

Users choose how they hear from YuMuuv in Preferences, found in the top-right corner of the Inbox view.

Push notifications: announcements from admins, notifications from YuMuuv and challenge chat messages.
Email: announcements from admins, emails inviting users to leave a review, and YuMuuv's monthly newsletter with tips and challenge inspiration.

Admins can send announcements by push and email, but delivery always follows each user's preferences.

5. Tips for Announcements People Actually Read

Keep it short and lead with what people need to do.
Always add a CTA that takes people straight to the challenge.
Target by team, challenge or language so messages feel relevant.
Don't over-send: one or two messages a week during a challenge is usually enough.
Celebrate milestones and winners – recognition keeps people coming back.

For a full communication plan, see 10 ways to increase engagement in a wellness challenge and our mid-year wellness program review. New to YuMuuv? Book a demo to see announcements in action.

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