AkzoNobel Case Study: From Idea to Live Wellness Challenges in One Day

Sometimes the best wellness program is the one you can start tomorrow. In 2021, AkzoNobel Estonia/Baltics, led by customer service leader Ave Murakas, went from idea to live wellness challenges in a single day with YuMuuv. This case study shows how they did it and how the program grew with feedback.

At a Glance

• Company: AkzoNobel Estonia/Baltics
• Team: employees in Estonia, Ukraine and other Baltic countries
• Started: 2021, live one day after the idea
• Results: higher participation in wellness activities and a platform shaped by employee feedback

Goals

• Boost engagement: increase participation in wellness activities and build a culture of health.
• Promote holistic wellness: support both physical and mental wellbeing.
• Stay flexible: adapt challenges to a geographically and culturally diverse team.

Why YuMuuv

AkzoNobel chose YuMuuv for its flexibility, communication in local languages and fast deployment – essential for a team that moves quickly. Choosing an Estonian company also resonated with employees, who liked supporting a local business.

How It Was Rolled Out

1. A clear purpose: the aim was to activate a culture of health and sport with varied, customizable challenges.
2. A rapid start: challenges were live just one day after the idea was born.
3. Continuous improvement: the program was adjusted based on employee feedback to improve the experience and inclusivity.

Challenges and Solutions

• Several countries: with employees in Estonia, Ukraine and other Baltic countries, the platform had to work well in multiple languages and regional settings.
• Speed: AkzoNobel needed solutions that could be implemented and adapted quickly.
• Less manual work: manual tracking and calculations proved inefficient, so YuMuuv developed automated features to track participation and progress transparently.

Results

• Higher engagement: participation in wellness activities increased significantly.
• Feedback-driven improvements: regular input from users made the platform fit the team's needs better.
• Local pride: supporting an Estonian company strengthened the sense of community.

Looking Ahead

At the time, the plans included better admin tools for managing challenges, features for wider global use within AkzoNobel, and more automation for tracking and rewards to reduce administrative work.

Key Takeaways

1. Don't wait for the perfect plan. A simple challenge can start tomorrow and improve from there – see how to organize a company fitness challenge.
2. Use local languages so everyone feels included.
3. Automate tracking so organizers can focus on people, not spreadsheets.
4. Listen and adapt as the program grows.

Other multi-country examples: Sage Parts and Semetron. More stories: case studies. Book a demo – you could be live tomorrow too.