YuMuuv vs HeiaHeia

An honest side-by-side for HR and wellbeing teams choosing a wellbeing challenge platform: prices, ratings, challenge limits, languages, security and support.

Facts checked 23 October 2026 · see sources

YuMuuv is used by 1,300+ companies in 100+ countries, including
  • Carlsberg
  • Microsoft
  • DHL
  • AWS
  • McKinsey & Company
  • PayPal
  • Bolt
  • ABB

The short answer

Both run wellbeing challenges for companies. HeiaHeia, from Finland, offers about 600 activity types, story challenges and wellbeing content on yearly plans; YuMuuv includes unlimited challenges on every plan, charges only for people who join and adds single sign-on.

Choose YuMuuv if you…

  • want unlimited challenges on every plan: a year for 25 people costs $2,400, against $6,500 on HeiaHeia Unlimited
  • want to pay only for people who join, with friends and family free
  • need single sign-on and a SOC 2 Type II report for IT and security approval
  • have people in many countries: the app runs in 50 languages

HeiaHeia may suit you better if you…

  • have up to 100 people and want the lowest yearly price: Self-serve costs $850 for 25, with six ready-made challenges
  • want about 600 activity types and micro-actions
  • want virtual-map story challenges and a library of wellbeing programmes and videos

Four differences that matter

  • Unlimited challenges included

    YuMuuv includes unlimited challenges on every plan, from $2,400 a year for 25 people. HeiaHeia's Unlimited plan costs $6,500 for 25; its $850 plan offers six ready-made challenges and its $3,250 plan one challenge a year.

  • Pay only for joiners

    YuMuuv charges only for people who join, and each employee can invite up to 10 friends or family to private challenges for free. HeiaHeia charges for every invited member, and family members count towards the paid team size.

  • Ready for IT review

    YuMuuv includes single sign-on (SAML, OIDC) and holds a SOC 2 Type II report. We found no single sign-on, SOC 2 or ISO 27001 for HeiaHeia, and its terms say it does not support two-factor login for users.

  • 50 languages vs 25

    YuMuuv runs in 50 languages, so global teams can join in their own language. HeiaHeia's App Store listing shows 25, and its website says 20+.

Price check

What a challenge costs, by team size. Prices in USD.

25 users
Challenge length YuMuuv
Up to 2 weeks $600
1 month $800
1 year $2,400 ≈ $96 per person per year

Unlimited challenges during the period, you pay only for people who join, and each employee can invite up to 10 friends or family to private challenges for free. HeiaHeia sells yearly plans billed upfront and charges for every invited member: for 25 people, US$850 on Self-serve (six ready-made challenges), US$3,250 for one challenge a year or US$6,500 for unlimited challenges. See all prices

Full comparison

Every row checked on the vendor's website and help center, the US App Store, Google Play and G2.

Feature
Pricing
Price for a full year (25 users) $2,400 $850 Self-serve (six ready-made); $6,500 Unlimited
Single challenge (25 users) From $600 (up to 2 weeks) Yearly only: $850 Self-serve or $3,250 Single Challenge
Conditions One-off or yearly; no automatic renewal Yearly, billed upfront; no refunds
Prices published Yes Yes
Free trial Free trial on request + interactive demo 7-day free trial (Self-serve)
App and ratings
G2 rank: highest rated / easiest to use #1 / #1 No reviews yet
App Store rating (US) 4.8/5 · 1,500+ ratings 4.7/5 · 146 ratings
Google Play rating 4.4/5 · 1,400+ reviews 4.2/5 · 2,500+ reviews
App languages 50 25 in the App Store; 20+ on the website
Challenges
What you can track 14 synced activities + unlimited habits Steps, about 600 activity types, micro-actions, sleep
Team challenges Yes Yes (multi-level leaderboards)
Daily targets Yes Yes
Challenge chat or feed Yes Yes (social feed and team chat)
Map or virtual route Distance goals themed as journeys (no virtual route map) Yes (virtual-map challenges)
Charity fundraisers Yes (charity challenges; donations handled outside the app) Yes (e.g. tree planting)
Rewards Organiser-set prizes Wellbeing points; employer supplies rewards
Integrations
Direct connections Apple Health, Health Connect, Google Health (Fitbit), Garmin, Polar, Suunto Garmin, Polar, Suunto; Fitbit (being retired)
Other watches and rings Samsung, Oura and more via Apple Health or Health Connect; or record workouts in the app with GPS Oura, Whoop, Samsung via Apple Health or Health Connect
Admin and security
Single sign-on Yes (SAML, OIDC) Not found; no two-factor login for users
Your logo or branding Your logo + challenge images Logo and company name; white label as add-on
Security certification SOC 2 Type II; ISO 27001 in progress None found (hosting provider is TISAX-certified)
Data hosting EU (AWS Frankfurt) EEA (Germany); logs and images on AWS Ireland
Support
Hands-on support Configuration call + planning help Helpdesk; CSM on Single Challenge and Unlimited
Help for participants Yes, admins and participants Helpdesk open to all participants
Company
Owner Independent HeiaHeia Oy, Finland
Other
Who you pay for People who join; up to 10 friends or family free Every invited member; family members count
Launch time 1–2 weeks after signing About 3 weeks; Self-serve immediate

Switching from HeiaHeia in three steps

Participants keep their watch or phone app: they only connect it to YuMuuv.

  1. Book a demo

    Tell us about your teams and goals. We show you the admin view and a live challenge.

  2. Set it up together

    On a configuration call we set up your challenge, teams and logo. People join with a sign-up code or single sign-on.

  3. Launch

    Technically ready within a day. Most companies launch one to two weeks after signing, depending on their own approvals.

Security and compliance

  • SOC 2 Type II
  • GDPR
  • WCAG 2.2 AA
  • SSO: SAML and OIDC
Security details

What customers say

“YuMuuv didn’t just provide a platform; they became a trusted collaborator every step of the way.”
WSP wellbeing team
Lizanne Pharand, Global HR Project Coordinator, and Danielle Cairney, Head of Wellbeing UKI, WSP
Read the WSP case study
“Some things in the U.S. don't always translate globally. YuMuuv was the perfect connector for everyone.”
Katt Clark
Office Manager & Culture Lead, Opendoor
Read the Opendoor case study
“I didn't want to spend my time figuring out tech. I just wanted to run my program—and YuMuuv made that possible.”
Gigi Gibbs
Public health expert, City of San Diego
Read the City of San Diego case study

Questions buyers ask

Can’t find yours? Ask us on a demo call.

How much does HeiaHeia cost?
HeiaHeia sells yearly plans, billed upfront and priced by invited members. For 25 people: US$850 for Self-serve (six ready-made challenges, teams of up to 100), US$3,250 for Single Challenge (one challenge of up to 12 weeks a year) and US$6,500 for Unlimited. Self-serve has a 7-day free trial, and above 3,000 members HeiaHeia quotes (October 2026).
How much does YuMuuv cost?
For 25 users: US$600 (€516) for a challenge of up to two weeks, US$800 (€688) for a month and US$2,400 (€2,064) for a full year. The price check above shows other team sizes, and you pay only for people who join.
Which is cheaper, YuMuuv or HeiaHeia?
For teams of up to 100, HeiaHeia's Self-serve plan costs less: US$850 a year for 25 people, against US$2,400 at YuMuuv, though it offers six ready-made challenges. For unlimited challenges, YuMuuv costs less up to 100 people. Above that it depends on the size band: a year for 500 people costs US$11,100 at YuMuuv and US$12,000 on HeiaHeia Unlimited, but for 400 people HeiaHeia costs US$10,300. HeiaHeia counts every invited member; YuMuuv counts only people who join.
Which watches and apps work with YuMuuv?
YuMuuv connects directly to Apple Health, Health Connect, Google Health (Fitbit), Garmin, Polar and Suunto. Samsung, Oura and most other watches and rings sync through Apple Health or Health Connect, and people without a watch can record a walk, run, ride or other workout in the app, with time, GPS distance and steps.
Can we try YuMuuv before our HeiaHeia subscription ends?
Yes. YuMuuv sells single challenges as well as yearly plans, so you can run one challenge before your HeiaHeia year renews and decide afterwards. A free trial is also available on request.
Is YuMuuv secure?
YuMuuv is SOC 2 Type II certified and working towards ISO 27001, keeps data in the EU (AWS Frankfurt), follows GDPR and supports single sign-on with SAML or OIDC.

Sources and method

Checked on 23 October 2026.

HeiaHeia: heiaheia.com (pricing, product, features, subscription terms, terms of use and data processing pages), the HeiaHeia help center, the Finnish Trade Register, and the HeiaHeia listings in the US App Store and Google Play. YuMuuv: yumuuv.com/pricing, the challenge activity list in the YuMuuv help center, and the same two app stores. G2 ranks: the Highest Rated and Easiest to Use lists in G2’s Corporate Wellness category, read on 23 October 2026. Ratings change daily; prices exclude VAT.

Spotted something out of date? Tell us at info@yumuuv.com and we will fix it.

See YuMuuv with your own challenge in mind

A short demo, then a configuration call. Most teams launch within two weeks.